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The Gashapon Also Set Off A Craze

Apr 25, 2022

Gashapon, also known as gashapon or capsule toys. Generally, multiple toy models of the same theme are placed into a series, put into egg-shaped translucent plastic shells, and the corresponding instructions are added, and then placed in the gashapon machine of the corresponding theme. Items sold by random selection.

Because it's random and it's impossible to predict which toy in the series will be purchased, the fun of collecting and exchanging with friends comes along with it. The price of a gashapon is between 5 yuan and 30 yuan, which is the easiest product for the majority of animation fans to collect.

There are countless types of gashapons, ranging from anime characters to daily necessities. The Japanese gashapon market emerged in the early 1980s as a place for model enthusiasts to launch their own kitting model components. The market at that time was mainly to make, copy and commercialize the models that model enthusiasts needed. Because the transaction is only limited to a part of the range of model enthusiasts, the sales volume of one work is only hundreds. However, because the makers and consumers are very picky about each other, the quality of the product is not good. Son went up.

After entering the 1990s, models of characters in animation stories such as "Sailor Moon SAILOR-MOON" and "New Century EVANGELION" began to appear in this market. These beautiful girl gashapons became very popular and gradually became familiar to the general public.

Miyashiro, who loves models, can't tolerate and accept this. "I don't want cheap stuff," he says. "I want something that looks exactly like the characters on TV or cartoons." If the toy makers don't do it, do it yourself. As a result, he began to engage in the production and sales of these character personas.


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